Village Baby, Operator of 'Babybilly', Succeeds in Turning a Profit in 2025... 'Riding High' by Surpassing 100 Billion Won in Cumulative Transaction Volume

Even amid the trend of low birth rates, Village Baby (CEO Lee Jung-yoon), a startup operating the pregnancy and childcare specialized platform 'Babybilly', achieved an annual surplus in 2025, proving its steep growth. It is growing an unrivaled presence in the early childhood commerce platform market by establishing a solid revenue structure combining commerce, content, and advertising.

[Source: Babybilly Homepage]

Turns a Profit Recording 110 Million Won in Operating Profit in 2025... Surpasses 100 Billion Won in Cumulative Transaction Volume

According to Village Baby's summarized income statement by year, the company succeeded in steadily increasing its size without a single instance of negative growth since its establishment. The sales, which were around 64 million won in 2019, jumped significantly every year to about 200 million won in 2020, about 1.4 billion won in 2021, and about 3.6 billion won in 2022.

Due to business diversification and aggressive platform expansion, it recorded about 4.4 billion won in sales in 2023 while also experiencing a maximum operating loss of about 3.6 billion won. However, it significantly reduced the operating loss to about 2 billion won by raising sales to about 5.4 billion won in 2024, and finally surpassed about 7.6 billion won in sales in 2025. As a result, it achieved a successful turnaround to surplus, recording about 111 million won in operating profit and about 206 million won in net income in 2025.

Targets 'Millennial Moms and Dads' by Surpassing 102 Billion Won in Cumulative Transaction Volume and Introducing Differentiated Features

The shopping transaction volume within the platform also steadily increased, surpassing 100 billion won in cumulative transaction volume as of the end of 2025. 'Babybilly' has positioned itself as an essential app for millennial parents, recording 2 million cumulative downloads and 60 million cumulative content views.

In January of this year, it newly launched the 'Health Record' feature, which automatically records and easily manages the fetus's weight, abdominal circumference, and head circumference when an ultrasound photo is uploaded, greatly enhancing convenience for expectant parents. Subsequently, in February, it officially launched 'Billy Shopping Live', a live commerce service, helping onboarded brands expand their marketing and sales.

Crowned as a Government-led 'Innovative Enterprise' and Expands Business into Fintech and Healthcare

In recognition of such continuous growth and innovation, Village Baby was finally selected as an enterprise for the '1st Innovation Premier 1000 of 2025', jointly hosted by 13 government departments including the Financial Services Commission in May 2025. Being recognized for its growth potential in the fintech and convergent knowledge service sectors, it will receive various government support such as preferential interest rates and overseas expansion assistance in the future.

Furthermore, Village Baby plans to significantly expand its services into the fintech field, such as card issuance for parents and insurance introductions, and the healthcare sector, moving beyond its existing content and commerce-focused business. Based on its solid position in the domestic market, it is accelerating its entry into the markets of four Asian countries, including Vietnam, Indonesia, Thailand, and Japan, leaping forward as a global childcare portal overcoming the low birth rate crisis.