Taste-Based Community Platform 'Munto' Successfully Turns a Profit in 2025... Captures Both Growth and Profitability

Interest-based community service 'Munto' succeeded in a dramatic performance rebound in 2025, achieving a spectacular turnaround (turning a profit). After achieving a surplus in the past in 2019, it broke the chain of deficits that had continued due to the transition to an online app service and aggressive marketing, and entered a full-fledged trajectory of strengthening profitability.

Passing Through the Tunnel of Deficits After a First-Year Surplus... Maximum Revenue and Turnaround in 2025

Munto had previously recorded a surplus in 2019, when it was operated mainly through offline gatherings, recording a revenue of approximately 340 million won and an operating profit of about 75 million won (net income of about 100 million won). However, it subsequently suffered massive operating losses during the process of pivoting its service from offline to an online app base while navigating the COVID-19 pandemic.

In particular, in 2022, when it executed aggressive marketing to promote full-scale app-based growth, revenue was at the level of about 100 million won, but the operating loss expanded to approximately 1.87 billion won. However, through steady external growth and constitutional improvement, it significantly reduced its operating loss to about 330 million won in 2024, and subsequently achieved a successful turnaround in 2025 by reaching a revenue of approximately 2.26 billion won and an operating profit of about 550 million won (net income of about 930 million won). The revenue in 2025 represents a steep growth trend, reaching about seven times that of 2021 (about 320 million won).

[Source: Munto Homepage]

Maximized Marketing Efficiency

At the core of this performance reversal lies maximized marketing efficiency. Back in 2022, Munto spent about 1 billion won on advertising expenses, which was nearly 10 times its annual revenue. However, in 2025, despite an explosive revenue increase of more than 20 times compared to 2022, it achieved thorough cost efficiency by controlling advertising expenses at the level of 530 million won. This is a point that proves Munto's qualitative growth by successfully securing marketing efficiency (LTV/CAC) within the platform.

Overwhelming Financial Stability Based on Solid Ammunition Munto has secured ample funds through a large-scale Series investment attraction, perfectly controlling financial risks as well. Capital surplus (additional paid-in capital) jumped from approximately 1.99 billion won in 2021 to the level of about 7.18 billion won since 2023, and has been consistently maintained. This is the result of securing a total of 7.2 billion won in cumulative investments, including attracting a 5.2 billion won Series A investment from IMM Investment, Daekyo Investment, and BonAngels Partners.

Based on this abundant capital, as of 2025, the sum of cash and cash equivalents (about 590 million won) and short-term financial instruments (about 5.06 billion won) held by Munto amounts to approximately 5.65 billion won. On the other hand, total liabilities are only at the level of about 74 million won, indicating that it possesses overwhelming cash compared to its debt and is equipped with a highly stable financial structure that is rare in the community platform industry.